Imagine walking into any salon, spa or skincare professional’s office. There will be the mandatory front desk and reception area, and if the business is up to date on trends in the skincare industry, there is apt to be a display of formulas and products available for purchase. However, this is where a common split in approaches emerges, and where one of the most important salon and spa resale tips appears.
What is this split? On one side, you see businesses using signature, wholesale skincare products in an attempt to create a new stream of income. On the other, you see a business that sells only those products applied during treatments.
Which is the best? As we said, this split allows us to point out one of the biggest salon and spa resale tips for those seeking optimal profits, and it is that you should avoid selling any items that you do not use. Yes, it can look great to have glossy and glitzy packaging containing wholesale skincare products you purchased at deep discounts. However, they may gather dust or be of little interest to clients who don’t use them for the bare fact that you, yourself don’t use them during treatments.
A standard rule in all areas of resale is that you can make many repeat clients by simply turning them into resale clients. So, your most significant of the many salon and spa resale tips is to get clients familiar with the wholesale skincare products you wish to sell during treatments, and then you should have no problem selling, and continuing to sell to them.
Avoid Common Traps
Of course, some of the most important salon and spa resale tips have to touch on pricing and exclusivity. Often, something that is exclusive can demand higher prices, but if it is identical to something available online or in traditional pharmacies or department stores, high pricing is not a viable option. Why would your clients pay you top dollar for a product that is cheaper elsewhere, and from a familiar brand.
If you are turning to wholesale skincare products, repackaging and rebranding them, but selling them at reasonable rates after applying them to patients during treatment, you get exclusivity without overpricing. You can also get exclusivity by exploring your options in wholesale skincare and finding beneficial treatments that are also a bit less common. This allows you to roll together the upsell, promoting an add on treatment with noticeable benefits along with something that is less familiar to store shelves. You will still want to keep pricing in a realistic range as it ensures ongoing visits and purchases.
If we are to offer the most effective salon and spa resale tips, it has to include some suggested products to use with skincare, spa or salon patients. Typically, you are going to want something that allows them to safely apply themselves, see actual results or benefits, and use at a pace that will ensure a stream of steady and even predictable visits and sales. Consider peptide cream products that are packaged as day and night formulas. Introduce clients to the day cream or a simple peptide cream during a treatment, explaining its benefits in skin repair and ask if a bottle to take home appeals.
Another of the hotter products we have to encourage you to consider in these salon and spa resale tips are HA or hyaluronic acid treatments. In the world of wholesale skincare, the HA treatments are some of the most reliable and effective for the broadest range of clients, and typically have rapid and immediately noticeable effects. Use them for clients receiving peels, microdermabrasion, and even microneedling to give them ultra moisturizing.
You will find optimal profits are possible with these tried and true tips.