If you want one of the best resale tips for maximum profits in a salon or spa, you have to begin with this idea:
Resale clients tend to become repeat clients.
This means that you have a lot of insight into just what it is your clients need, and it is up to you to be sure you are offering them everything that they want, and for which they return to your shop over and over again.
Naturally, this means that you have to avoid the products that they can easily find at an over the counter or “big box” location. Even the most loyal customer in the world is unlikely to shell out the price it takes to purchase something from a spa when they can pick it up far more affordably at a different, but nearby, location.
However, don’t go to the other end of the spectrum. As an example, one of the wisest resale tips for maximum profits is to find products that meet client needs but which are not so readily available. Be sure that they also meet the clients’ budgets, too. While “fine” salons and spas are known for high end products used in their various services, not a lot of clients can or will purchase them to take home.
You can easily price yourself out of success in resale when you go far too exclusive in your product lines. The smart path is to find applicable and affordable solutions that you use when providing clients with services, and which they can use as a takeaway, too. Though not technically an “up-sell”, you always want to use products in treatments that are also worthy of being sold in the salon or spa.
In other words, don’t try to resell anything that you’re not offering to clients in your chairs. It is a recipe for disaster, and will not improve your bottom line.
One of the best resale tips for maximum profits available is to find items that clients can actually see themselves using over the long term. This means products that are simple to use and effective. As an ideal example, an HA serum and a peptide cream regimen is something that your clients can enjoy in the salon, but which is also very easy to do at home.
They can apply before bed and when they are getting ready for the day, and they’ll get spa quality results every day of the year. They’ll return to you for “refills”, and you will have created a very successful resale system.
Sutton, Alex. Top 10 Tips for Salon Shop Retailing Success. Frederick Benjamin Grooming. 2011. http://frederickbenjamin.com/fbblog/?p=332