If you are looking for a specific item, and finding it at a good price is important, which websites do you use? For most of us, a search of that kind might look something like this: you enter the terms in Google or another search engine, you click the first or second links that appear in the results for Amazon.com, eBay, or other websites such as Overstock. If you are looking to begin selling wholesale skincare products online, you have to find a way to insert yourself into that search process, and that means that you will want a presence at some or all of the most popular sites.
What About Your Own Site?
While selling wholesale skincare products online is incredibly easy when done through pre-existing sites like Amazon and eBay, you might also wonder if you should have a website of your own. There are two ways to look at that. The first is if you are running a spa, salon, or some sort of skincare business. If so, you really do need to create what is known as a web presence. Today’s consumers are going to usually search for any sort of service (as well as product) using a mobile device or computer. Not doing all that you can to create a competitive website is going to impact your business.
And if you have a website, it is wise to also use one section of it for the selling of wholesale skincare products online. Even if you simply create a sales page that sends potential buyers to Amazon or eBay stores through an embedded link, it is very beneficial to let visitors know you sell private label formulations.
However, if all that you are doing is selling wholesale skincare products online and not running an esthetic or spa service, you may be able to forgo a website and just dedicate your attention to the two biggest players – Amazon and eBay.
Setting Up a Store and Selling Wholesale Skincare Products Online
Beginning to sell online is a great deal easier than it sounds. In fact, when you work with these two leading sites, you need only set up an account, choose how you are going to deal with payments, what sort of shipping you will make available, and get started with creating individual pages/listings for your products.
This is where the real challenges of selling wholesale skincare products online appear because it is a huge and incredibly competitive industry. This is why you want to give a lot of attention to such issues as:
- Great and unique photos of your products
- Keyword research about the ingredients of your formulas
- How and where you can put the keywords in all listings (such as names of photos, tags, descriptions, titles and more) to get to the top of the search results
- Getting feedback and referrals from each buyer
Of those tips, one of the most important is the keyword research. If you are going wholesale and then selling private label products, you need to consider how you will attract buyer attention. It won’t be using words like “private label anti-aging” or anything similar. Instead, you will want to really promote your products ingredients and qualities. For example, sellers offering up the JabaLabs products can emphasize things like “organic”, “vegan” and “plant based” ingredients such as hyaluronic acid, collagen, and peptides. This approach gives you a leading edge and doesn’t place you against brand names as competition. You can do well selling the right products online, especially if you use the right sites and emphasize the right details.