Don’t want to sound like a pushy salesperson while treating a spa or salon client? That’s understandable, but you don’t have to when you have become a true master of the products you seek to sell to them. Though one of the less common resale tips for maximum profits, product mastery is something that positions you as an expert who is offering a solution to a client’s need.
Here’s an example: You have a salon client who comes for a facial every few weeks. You have recently started to sell a Hyaluronic Acid Serum product, such as those from Jabalabs, and so you begin a conversation about the weather.
A conversation about the weather is one of our resale tips for maximum profits? Yes, because the weather is likely to lead to a list of concerns that it brings to the client. While they might say that they hate to shovel snow and how the cold is just too much for them, etc. They are also likely to mention how their skin feels during those months. That is when you can begin to use your product mastery to explain things to them and provide a solution.
How? You can talk about the way that most lotion doesn’t really penetrate all that deeply into the skin, and acts more like a barrier than a product meant to heal or improve. Then you can mention that HA is something that you use to make sure that the skin is truly moisturized, and that this is the body’s natural approach to it anyway.
They’ll be likely to ask you if that is something you can buy and, what do you know! You’ll have products they can try. Don’t pitch it to them right away, though. Just give them a small squirt to use on their cheek or their hand. They’ll see the difference immediately, and you can then talk to them about other products like peptide serums that go even deeper and hit the collagen to trigger repairs and production.
Sounding a bit like a skin expert is usually among the key resale tips for maximum profits at a spa. Knowing how to give clients a “solution” to a “problem” is also one of the next tips to use. Once you know all of the things your products can do for clients’ you’ll find it easier than ever to get them to purchase them repeatedly.
Alhamed, Allison. How to sell retail products to your salon clients. FirstChair.com. 2010. http://www.firstchair.com/features/advice-for-new-stylists/how_to_sell_retail_products_to_your_salon_clients_125292568.html